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“It’s hard to evangelise something that’s crap.”
That was one of the key messages to come from Guy Kawasaki’s keynote presentation at ATP Innovations in Sydney on Wednesday night.
Guy Kawasaki was the Chief Evangelist at Apple in the 1980s and has been the co-founder of a venture capital firm and advisor to numerous successful companies and startups. He is now Chief Evangelist for Aussie startup Canva, which is an online tool for designers, bloggers and content producers and is growing rapidly with over 580,000 users globally. They are currently looking for a bigger space to house their expanding team.
In his keynote, The Art of Evangelism, Guy outlined his best advice on how to effectively spread the word about a product or business. He also took questions from the audience gathered at the National Innovation Centre.
Read on to find out what he had to say about building a product worth promoting, how to tell your product’s story, and how to deal with the doubters.