There’s an old saying in advertising, “We know that half of our advertising works, it’s just that we don’t know which half.”
As marketers, we were once at the mercy of large publishers and media owners when it came to our advertising and marketing options. The newspapers, magazines, radio stations and television networks had the audiences and if we wanted to reach them, there was a price to pay.
Today thanks to social media, we can now effectively build our own audiences, and reach them for low or no cost. This post will outline which platforms you should use to build your audience, and in Part II, the type of content you should be posting.
[Read More]
April 30, 2013
If you haven’t seen this video yet, you need to get some new friends. This week, comedian Neel Kolhatkar’s YouTube video, Australia in 2 minutes, went viral.
It was emailed around hundreds of times, posted on Facebook and twitter thousands of times, and the snowball effect resulted in an insane spike in views:
Sunday, 28th April – 20,000 views.
Monday, 29th April – 120,000 views.
Tuesday, 30th April (9:00am) – 397,000 views.
Tuesday, 30th April (9:00pm) – 510,000 views.
Prediction: This week (ending Sunday, 5th May) – 1 million views (minimum), mainstream media coverage (Herald Sun, Daily Telegraph, SMH, The Age), TV appearances (if Neel wants to do this). *Update 5th May: The video now has over 1 million views. Neel has posted a thank you video on his Facebook page – check it out here.
[Read More]
If you live in Melbourne or Sydney you may have noticed that your copy of The Age or the Sydney Morning Herald has switched from broadsheet to tabloid.
Perhaps more likely is that you didn’t notice at all because you can’t remember the last time you bought a newspaper.
Let me tell you about a world (circa 2003) in which the newspaper you read said a lot about who you were.
[Read More]